We knew we wanted an excellent gin made with high quality ingredients, but which ones?
After months of smelling, tasting and arguing, we all agreed on one small bottle labelled PiùCinque (“plus five”) which indicated the intensity degree of the Italian botanicals present in our recipe.
We liked it so much that it became our name. We thought it was very original until we found out that Chanel N.5. got its name for the same reason.
Sorry Coco, we owe you a gin&tonic.